Home interior design inspiration is more accessible than ever before.
Traditionally, we would browse through renovation magazines and brochures, or perhaps attend an occasional exhibition. These methods are still popular among some homeowners, but the rise of digital inspiration cannot be ignored.
Many choose to endlessly scroll the pages of Instagram, Pinterest and Home Interior Blog Websites to satisfy our home interior inspiration needs.
Luckily, the home renovators of Yorkshire do not need to enter the midfield of home interior design blindly.
New home designs, inspiration and home interior research can be collected through popular hash tags, trending pictures and social media influencers.
Research illustrates that as consumers we tend to make quick decisions based on the preference of the masses. This is of course, unless we have extensive time to research the different options available and make our own informed choice.
For example, if someone wanted to quickly find a company to renovate their home, they would look at the ratings and reviews of previous customers.
They may also quickly check the company’s social media, to see how their profile is presented and sub-consciously determine the reliability of a company through the amount of likes, comments and engagement they receive on their posts.
As this is a popular habit among consumers, it shows that we are willing to make quick decisions based on the opinions of other people.
However, if the homeowner had any extra time, they may choose to do their own research and make through their own decisions from unbiased information sources.
Buying statistics show that we are likely to follow the opinions of others before making crucial home interior buying decisions. This is where influencer marketing comes into play.
Influencer marketing is a relatively new industry, but it has exploded within recent years.
It could be considered that this sudden growth was due to the worldwide pandemic, as many homeowners were subjected to doing the entirety of their shopping online.
They were making their quick decisions based on the opinions of their favourite social media influencers.
The influence of social media isn’t slowing down any time soon. Be sure to follow accounts which compliment your personal style. The best way to explore Instagram is through the use of hashtags.
Not only can you locate new influencers and accounts through Instagram, but you can also search for individual hash tags too.
There are many different hash tags that are worth following, such as:
Simply type one of these hash tags into the search bar to unlock many beautiful pictures.
In one of the sections, you will find the ‘top’ hash tag posts. These are the posts which have received the most engagement.
The other section is the ‘recent’ post which is self-explanatory, as this is a display of the most recent posts which have been posted by users all around the world.
Another way to explore Instagram is by connecting with local communities. The use of location hash tags can help communities, locations, cities or even hospitality venues to find each other on social media platforms.
This can help to encourage interaction between different pages and generate conversation between like-minded groups.
This is considered by many as an effective way to gather home interior design knowledge from people with similar interests.
Create An Instagram Worthy Home
As you begin to browse the pictures and posts of Instagram, you may notice a certain pattern or theme among the different posts.
There will be certain trends such as neutral tones, open spaces and minimalistic living areas that continue to show up on your feed.
This is because Instagram has helped to define the image of a ‘perfect’ home, showcasing neat displays and creating a portrayal of how your home ‘should’ be.
To avoid this, be sure to narrow down your hash tag search. For example, instead of search ‘home décor’ ideas, search ‘brightly coloured home décor’ to help refine your search and cut through the Instagram “ideals”.
Rather than rummaging through the depths of Instagram, users may wish to follow a certain individual who provides the inspiration they require.
This is an incredibly popular strategy as this provides the user with one place (or person) to gather their information and inspiration from.
A consumer may choose to follow a particular figure on social media because they can relate to them or their lifestyle.
After following the influencer for a while, the consumer could start to feel like they had formed a relationship with that person, even without speaking to them or engaging through comments and likes.
The consumer will trust the influencer and therefore feel persuaded by their social media content. This could then lead to purchase, which is what makes influencer marketing so effective.
Home Interior Influencers From Yorkshire
Lisa is a home interior and lifestyle blogger from West Yorkshire. Her home interior style follows a mixture of vintage and retro styles showcased within her York home.
Her followers love her for her ability to find beautiful vintage home décor pieces at extremely affordable prices!
Browse her blog and social media platforms for home improvement inspirations including rustic double glazing windows and traditional uPVC doors.
An interior inspiration account run by Yorkshire based ‘Samantha’; the inspiration highway is bursting with home renovation pictures and beautiful scenic sights.
Samantha uses engaging questions and personal family photos to build relationships with her followers. She tends to promote small home décor businesses that she purchases her own home furniture from.
3. Marie Claire Jackson
The owner of a Leeds based home, Marie showcases her beautiful home to thousands of followers.
She has successful cultivated an incredible following online and it’s clear through her online brand partnerships that her loyal following trust her every word.
It is evident that they make purchases following her guidance.
Before you start to collate your inspiration pictures, define what you are looking for.
Do you crave a traditional or modern vibe? Do you prefer neutral tones or a splash of colour? Perhaps you just need an upgrade on your double glazed windows or uPVC doors.
Define your overall style and theme before collecting images. Be sure to sort your inspiration images into folders. Just by doing this you will easily be able to access them when they are required with no fuss.
Once you have gathered your inspiration and followed your chosen influencers, you may wish to start up a home renovation page on your own!
Why not start to take professional and creative pictures of your own renovation progress and display them on your own Instagram page.
This will allow you to showcase your work and receive feedback from other fellow home renovators.
Why not go against the crowd and branch out from your favourite influencers or home style accounts.
This could help you to create a completely new look for your home, creating a completely new environment and feel – which really is what a home renovation is all about!
Once you have collected a satisfactory amount of inspiration, why not check your eligibility for our home improvement funding options?!
Experience the fantastic service from ‘Apply For Grants’ for yourself!